The Full Guide To WooCommerce SEO For Your Business

Nearly every business today needs a robust online presence to succeed. If you don’t have a website then you could be losing several potential customers whether you are local, international, small, or medium-size businesses (SMBs).

Fortunately, there are established platforms like WooCommerce that enables you to connect with clients worldwide thus scaling your online business a notch higher, its effectiveness in search engine optimization.

However, while the platform is already optimized for the SEO, it still comes down to you to ensure that your site ranks higher on the search engines. In this guide, we show you powerful WooCommerce SEO tips that will steer you ahead of competitors.

What’s SEO, and How Does It Work?

Search Engine Optimization, SEO is a unique process that’s designed to optimize your site so that it gains organic traffic which is directed from search engines like Google, Bing, and Yahoo result pages to provide the most relevant, and most important information to the users.

If you’re using WooCommerce Hosting already, it’s crucial that you know your current rankings first to make boosting your organic traffic a simple task. There are important tools such as Google Analytics that you can use to monitor your site’s performance in terms of organic traffic. Here’s a rundown of the top SEO hacks to boost your WooCommerce SEO traffic.

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• Invest in SEO plugins

SEO plugins like YOAST SEO are excellent tools designed to help you optimize the site for better search engine rankings. SEO plugins will not only help you select focus Keywords for each page on the site but also give you valuable suggestions in terms of where to place them, and how many times you should use them to boost the page’s performance.

• Track the performance of your focus Keywords

There are essential tracking tools like the OptinMonster that will help you get insights on your product pages’ performances. This will help you get an idea on the best-performing pages as well as the focus of Keywords which generates the highest traffic. It’s worth noting that, you can only track your focus Keywords by enabling custom dimensions on your e-commerce store.

If you have a Google Analytics account, use the tool to enable custom domains like your audience’s region, your sources of traffic, and gender among others. This information is vital for targeting your audience to tailoring the contents to meet their needs and to increase engagement.

• WooCommerce KPIs

The WooCommerce KPIs (Key Performance Indicators) are performance metrics that are designed to give you insights into your store’s sources of success as well as highlight important changes to the site which can help you attract more visitors. It’s therefore prudent that you focus on the KPIs so you can gauge whether you’re still on track or there are a few tweaks you still need to add to the store.Some of the WooCommerce KPIs that will help you track performance, and even help you understand how to customize the site are the shopping cart abandonment rates, the site’s conversion rates, Costs Per Acquisition(CPA), etc.

• Focus Keywords

While it’s essential that you include focus keywords in your product titles and descriptions, it’s also prudent that you also know where your new organic visitors are directed to on your site. This way, you’ll be able to focus on providing solutions to their concerns for increased conversions. Apart from using focus keywords on your product titles and descriptions, you can also use them to know the intentions of your organic visitors.To know this, check out the keywords data that’s provided in Google Analytics by clicking on ‘Acquisition’ then head over to ‘Search console’ then select ‘query.’ This will help you find the primary keywords which your organic visitors use to find you.

• Campaigns, giveaways, and benefits

Giveaways and benefits are some of the foolproof ways of increasing engagement with clients as well as attracting new visitors to boost sales. To achieve this with your WooCommerce online store, you will need good sales to funnel software that will not only help you generate leads but also attract new customers.A good sales funnel tool should not only help you create custom campaigns on the site but also give you insights on potential customers so you can target them with offers, benefits, and coupon codes to increase conversions.

• Optimize your product images, and descriptions

Your product descriptions should be optimized with focus keywords which should appear on an average of 2-3 times in the content. For the product images, compress the file sizes and optimize them for specific keywords. Note that while the pictures should be of high quality, they shouldn’t be too large as this would make the site heavy and slow down the loading speed.It’s also prudent that you include keywords in your URLs but make them shorter for faster loading speeds. It’s also important to note that you don’t need to change URLs when promoting a new product on a page as this would harm the page’s SEO value. You can also enable breadcrumbs on your WooCommerce site to make the URLs visible in search results.

• Product pages, and categories

There are numerous ways of promoting your best performing product pages, and categories to increase click-through rates and engagements for the least performing ones. You can use the sidebars, home page and most importantly product pages with more recommendations. This will increase exposure for the least performing pages to spur sales.To find the high selling products on your site, be sure to enable Enhanced E-commerce. Once you’ve enabled it, click on the ‘conversions tab,’ navigate to ‘e-commerce’ then select product performance.

Bottom Line

There’re hundreds of ways you can optimize your WooCommerce store for SEO. While you can employ most of these hacks hands on free, there’s quite a few that may need you to invest in e-commerce tools and software. These include web analytic tools, as well as funnel software to bring more web visitors and increase conversions.

Some of the key takeaways that you shouldn’t forget are; including keywords in your product meta descriptions for ease of indexing, regularly adding fresh contents and also sourcing for backlinks among others.

What’s SEO, and How Does It Work?

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